The Scale
Three consecutive Spotify Wrapped campaigns. 2021, 2022, 2023. Hundreds of deliverables per cycle.
Social content scaling up to major out-of-home installations including Times Square and Piccadilly Circus.
Distributed animation teams across the USA, Brazil, Uruguay, Korea, and Europe coordinated from a single creative direction point at Hornet.
The System
Director Vucko in partnership with Hornet developed custom-programmed Motion Design templates for each campaign: advanced parametric systems built to handle large volume and heavy customization simultaneously.
The creative director’s role was to fully understand how those systems worked, translate that understanding to a global team of animators, set the production standard, and ensure every deliverable across every market honored the system’s integrity.
The Execution
Three years of accumulated knowledge. Each cycle built on the last: refined workflows, improved quality control protocols, deeper team relationships across time zones and languages.
The sustained partnership concluded in 2024 when the transition to full-time creative leadership at SuperJoy began.
Credits
Client: Spotify
Production Partnership: Hornet + Vucko
Director: Vucko
Motion Creative Director & Global Team Lead: Felipe Posada (2021, 2022, 2023)
Co-Creative Director (2022, 2023): Itay Tevel
Executive Producer: Kathy Kwan
Producers: Riley Spencer, Nico Benanti, Justine Webster
Motion Design Teams (Multi-Year): Europe, Korea (Alie Wu, Daegun Jeejung), Latin America (Fede Cook, Erico Santana, Amalia Agell, Juan M Ayerbe, Pato Passarelli), USA (Alma Kim, Cynthia Larenas, Larisa Martin, Minesok Kim, Joash Berkeley, Vanessa Appleby)