Bio

Felipe Posada is a Creative Director and innovation leader working at the intersection of storytelling, design, and emerging technology.

His work combines hands-on prototyping, creative systems, and team leadership to move ideas from concept to execution at scale.

Over the past 15 years, he has developed and led work for brands including BMW, Meta, Spotify, Google, Adobe, GEICO, and Hard Rock Hotels.

As Creative Director at SuperJoy, The Martin Agency’s affiliated innovation studio, he leads the development of generative AI and emerging technology capabilities across client work. His focus includes generative systems for image and film, model and platform evaluation, and creative methodologies that help teams adopt new tools and workflows across projects.

Career highlights include three consecutive years as global creative director for Hornet on Spotify Wrapped production (2021–2023) and Meta (Creative X), visual systems for Google School for Leaders (Mixtape Club), video installations for Hard Rock Hotels (Radical Media), and direct partnerships with BMW Germany and Adobe.

Guy Hepner NYC exhibiting artist (2016/2022). Fellowship AI exhibiting artist (2023, String Theory). Work in collections worldwide.

In 2007, Felipe founded Luscious Studios, an independent creative studio, followed in 2015 by The Invisible Realm, his ongoing practice exploring conceptual art, storytelling, and generative technology.

BS Industrial Engineering. MFA Computer Art, SCAD. Born in Colombia, with a career spanning Los Angeles and New York City. Currently based in Richmond, Virginia.