Client: Spotify
Production Studio: Hornet NYC
EP: Cathy Kwan
Creative Director: Felipe Posada
EP: Cathy Kwan
Creative Director: Felipe Posada
Producer: Heather Hardin
Motion Design: Alma, Felipe Posada
The DOOH (Digital Out-of-Home) campaign for 'My Top 5' featuring The Weeknd showcased designs provided by Spotify. In addition to animating and preparing content for the larger-than-life displays at Penn Plaza and Times Square, the primary focus of the assignment was to develop and implement a streamlined and efficient 3D carousel. This carousel was designed to showcase music collections and serve as a template for future artist promotions.
