Felipe Posada is a senior Creative Director and Innovation Lead driving new forms of ideation and storytelling through design and emerging technologies. He guides teams in producing distinctive work across motion, CGI, and generative AI-driven image and video.
As Creative Director at SuperJoy (IPG), the innovation studio affiliated with The Martin Agency, Felipe researches and develops future-facing solutions that align the studio’s capabilities with the agency’s vision, optimizing production through integrated strategy, design excellence, and technical expertise.
With a BS in Industrial Engineering and an M.F.A. in Computer Art from SCAD (2003), Felipe has built a career of more than 15 years shaped by a passion for technology, art, architecture, and design. Through his practice, The Invisible Realm, he has exhibited internationally, collaborated with brands including BMW, Adobe, Meta, and Google, and been featured in Elle, Vogue, and The Wall Street Journal. His series The Edge of Reality debuted at Guy Hepner NYC, with editions now in collections worldwide. A Fellowship AI Artist with his series String Theory and a Creative Partner to Runway and Luma, Felipe continues to advance the frontiers of post-photographic storytelling and AI-driven art, applying innovation to drive creative transformation at scale.