Client: Pluto / Genius Products
Director / CD: Felipe Posada - The Invisible Realm via H+ Creative
Content Studio: Luscious Studios, Inc.
A new brand of Cannabis concentrates "rated for intergalactic space travel" Pluto is the latest addition to the Genius! family.
Helping give birth to a brand is a rare opportunity. This was a full on 360 branding campaign leading to an epic launch at Hall of Flowers in Santa Rosa CA on Sept 18 2019.
Campaign Components:
Logo development, color palette and overall identity, copy (voice and tone), package design, original artworks, art direction & design strategy, promo design, animated content w/ social media integration, AR kiosk app implementation, interior design, architectural layouts w/ CAD drawings & 3D previz.
Early Logo Exploration
Color Palette Exploration
Texture Exploration
Packaging Concept
Early Packaging explorations
Copy
African Queen
Arrival
Final Sketch Layout
Alt Sketch Proposals
Alt Proposal 1 (3d Render)
Alt Proposal 1 (3d Render) Top View
Alt Proposal 2 (3D Render)
Alt Proposal 2 (3D Render) Top View
Top View
Experience Meteorite Kiosk
Kiosk with samples
Kiosk
Pluto Stone
