Overview
Part of the extended Meta Creative X collaboration series. Created cinemagraph content for Meta's social channels, demonstrating consistency and evolution of the partnership relationship established through the Portals project.
The Challenge
Develop engaging social content format that would capture attention in fast-scrolling feeds while maintaining Meta's brand consistency and strategic messaging. Cinemagraphs (still images with subtle motion) required understanding the balance between motion that attracts attention and restraint that maintains sophistication.
The Approach
Applied the visual systems thinking developed through previous Meta projects to the specific constraints and opportunities of cinemagraph format. Created content that worked within social platform technical requirements while maintaining creative distinction.
The Result
Successfully delivered social content that extended the Meta Creative X partnership, demonstrating ability to work across different formats and content types while maintaining strategic alignment and creative quality.
Strategic Context
This project demonstrates partnership longevity and adaptability across different creative formats. Successful platform company relationships require executing across various content types and channels while maintaining consistent quality and strategic understanding.
Credits
Client: Meta
Agency: Creative X
Production Studio: Hornet NYC
Creative Director: Felipe Posada
Executive Producer: Cathy Kwan
Agency: Creative X
Production Studio: Hornet NYC
Creative Director: Felipe Posada
Executive Producer: Cathy Kwan
