Overview
Selected as one of only 5 artists globally to contribute to MAUER, an ambitious art project commemorating the fall of the Berlin Wall. On November 9, 1989, the Berlin Wall finally fell. In 2022, this moment was recreated in the Metaverse through a digital art project consisting of 10,316 unique art pieces (one for every day the Wall stood), with proceeds going to charities working for freedom and democracy across borders.
The Challenge
Create Section 3, reimagining the Berlin Wall through 2,300 unique combinations while maintaining historical consciousness and artistic integrity. The project required attention on all fronts: historically, artistically, and technically. In the same way that characters in a film are conceived, storyboarded, sketched and directed, these fictional characters came to life to represent multiple situations (some more serious than others) that evoked the era of the Berlin Wall.
The Approach
Crafted 100% digitally using Maxon Cinema 4D with Otoy Octane render. Different elements, textures, and characters were strategically placed and rendered so that 2,300 unique combinations could be generated. Additionally, 21 hand-made bespoke artworks were created to serve as blueprints, adding rarity to the overall NFT collection. Beyond the main series, I created a bespoke MAUER NFT specifically to aid in the Ukraine crisis. This special piece generated more than $40,000, with 100% of proceeds going to charities working on humanitarian efforts.
The Result
One of only 5 artists selected globally for this project. The Ukraine edition raised over $40,000 for humanitarian relief with ongoing royalties supporting Ukrainian charities. The project demonstrated that emerging technology and digital art can serve meaningful social impact, not just speculation or commercial gain.
Strategic Context
This project proves that emerging technology doesn't have to be purely commercial or speculative. The most meaningful applications of new tools often serve larger purposes: cultural preservation, historical education, social impact, and humanitarian aid. As AI and other technologies evolve, leaders who understand how to direct these capabilities toward meaningful outcomes will define the field's cultural legacy.
Credits
Client: Forza Ikonia / Mauer Digital
Production Studio: The Invisible Realm
Director, CGI Artist, Generative Designer: Felipe Posada
Technical Specifications: 2,300 unique generative combinations, 21 bespoke artworks
Social Impact: Ukraine edition raised $40,000+ for humanitarian relief
Production Studio: The Invisible Realm
Director, CGI Artist, Generative Designer: Felipe Posada
Technical Specifications: 2,300 unique generative combinations, 21 bespoke artworks
Social Impact: Ukraine edition raised $40,000+ for humanitarian relief
