Designed and Produced At Brand New School
ECD: Jonathan Notaro
Designer / AD: Felipe Posada
Year: 2007
ECD: Jonathan Notaro
Designer / AD: Felipe Posada
Year: 2007
It all began with a pitch.
The challenge: to showcase FootJoy's latest technology, "Reel Feet," where traditional shoelaces are replaced by a wire mimicking the embrace and flexibility of a snake. The catch? It had to be presented without evoking the image of snakes on the golf course, for obvious reasons. It was a tricky task.
As I pondered the dilemma, my gaze fell upon a bracelet that someone had gifted me. In that moment, inspiration struck.
