Overview
Led the translation of a 2D creative concept into a fully immersive VR experience within Meta's Horizon Worlds platform. Following the Creator Collaborations campaign, Meta's Horizon Worlds engineering team built Vartika and Leah's Community Garden vision as an interactive VR world. My role required bridging creative vision with technical implementation, translating artistic intent into specifications that VR platform engineers could build while maintaining creative integrity within platform constraints.
The Challenge
This wasn't creating content about VR but building in VR as a platform, introducing entirely different constraints: platform capabilities (what could/couldn't be built), performance requirements (polygon counts, rendering limits), user interaction systems (how people would navigate), and spatial design considerations (immersive 3D environment vs. 2D content). Cross-functional complexity required coordinating creative team (artistic vision), VR engineering team (technical specifications, platform constraints), Creative X team (strategic messaging), and Hornet production (supporting social/editorial content).
The Approach
Operated as bridge between creative vision and engineering reality, understanding both languages: speaking with creative teams about artistic intent and emotional impact while speaking with VR engineering teams about technical constraints and platform capabilities. Rather than treating VR platform limitations as obstacles, I approached them as creative parameters. The question wasn't "how do we ignore these constraints?" but "how do we design within them in ways that enhance the experience?" Reviewed VR builds firsthand, experiencing the Community Garden as users would, allowing me to identify where creative intent was getting lost in technical translation. Led creation of additional CG assets for social campaign components, ensuring the Community Garden lived beyond just Horizon Worlds users.​​​​​​​​​​​​​​​​​​​​​
The Result
Successfully translated Vartika and Leah's 2D creative vision into a fully functional, immersive VR experience. The Community Garden became an accessible, welcoming space demonstrating how the Metaverse could serve community-building rather than just technical spectacle. More importantly, the project proved that when one person holds both creative fluency and technical understanding, you eliminate translation losses.
Strategic Context
The parallels to synthetic production are direct. VR platform constraints then become AI model capabilities now. Building in Horizon Worlds becomes building with Runway, Midjourney, Luma. The same bridge-builder capability applies: understanding what AI tools can/cannot do technically while translating creative briefs into specifications AI systems can execute.
Credits
Client: Meta
Agency: Creative X
Production Studio: Hornet NYC
Creative Director: Felipe Posada
Executive Producer: Cathy Kwan
Producer: Riley Spencer
VR Implementation: Meta Horizon Worlds Team
Agency: Creative X
Production Studio: Hornet NYC
Creative Director: Felipe Posada
Executive Producer: Cathy Kwan
Producer: Riley Spencer
VR Implementation: Meta Horizon Worlds Team