Credits
Client: BMW Germany
Agency: Territory DE
Production Studio: The Invisible Realm
Director: Felipe Posada
Motion Graphics, CGI, Design Direction: Felipe Posada
Performance: 3M+ plays, 200K+ Instagram likes
Agency: Territory DE
Production Studio: The Invisible Realm
Director: Felipe Posada
Motion Graphics, CGI, Design Direction: Felipe Posada
Performance: 3M+ plays, 200K+ Instagram likes
Overview
Partnered directly with BMW Germany to create the social launch campaign for the First-Ever BMW i4, their first all-electric four-door coupe. BMW sought a unique creative collaboration, inviting The Invisible Realm to create an animated spot about the birth of the BMW i4 in a world imagined through my artistic lens, granting complete creative freedom.
The Challenge
Create a launch campaign for a major global automotive brand's flagship electric vehicle without typical brand constraints. BMW's only directive: put all the love and craft into it. No creative constraints. No technical limitations. The challenge was envisioning how the i4 would be born in The Invisible Realm's visual universe while serving BMW's commercial launch objectives.
The Approach
Crafted a fully digital piece using Maxon Cinema 4D with Otoy Octane render and Adobe After Effects. The spot explores the i4's emergence through abstract, organic forms and luminous environments, treating the vehicle's introduction as a moment of creation rather than industrial production. BMW highlighted The Invisible Realm as part of their visual narrative during the launch, crediting the artistic practice alongside their brand across all channels.
The Result
The spot ran across all BMW and BMWi social media channels, amassing over 3 million plays and receiving over 200,000 likes on Instagram alone. More importantly, BMW supported my art by incorporating The Invisible Realm as part of their launch narrative, demonstrating that a major global brand sought artistic vision specifically and partnered with a creative entity worthy of association with their product launch.
Strategic Context
This project proves that enterprise clients and artistic integrity can coexist. Major brands don't always demand compromise. Sometimes they seek authentic artistic vision because it elevates their product beyond typical marketing. As organizations build AI production capabilities, they need leaders who understand this balance.​​​​​​​
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Crafted 100% digital using Maxon Cinema 4D w/ Otoy Octane render and Adobe After Effects, the spot ran on all of BMW and BMWi social media channels amassing over 3M plays and receiving over 200K likes in Instagram Only.Â
" The most rewarding aspect of this project was seeing such an iconic brand supporting my art by incorporating The Invisible Realm as part of their visual narrative durintg the launch and highlighting it in all of its channels. It was a fully paid commercial project but that gesture alone made the project worth more than all the Ξ$€₿ in the world. " BMW has a honorable reputation for supporting artists which they have done throughout the decades. I feel incredibly humbled to have joined that saga - Felipe Posada.