Creative Development

Strategic creative work that lives before or beyond the deliverable. Brand systems, conceptual pitches, visual languages, and cross-platform thinking. The work that defines how something should feel before anyone builds it.

  • The Legend of Luis de Palencia

    The Legend of Luis de Palencia

    In the mid 1500’s a man named Luis de Palencia boarded a ship in Extremadura, Spain, and disappeared. He left his name behind and arrived in Bogotá, Colombia as someone else.

  • Meta / CreativeX Collaborations

    Meta / CreativeX Collaborations

    Meta Creative X had a vision for how the Metaverse could benefit communities through authentic creator voices. One Creative Director to bridge both worlds.

  • Google School for Leaders

    Google School for Leaders

    A visual language system built on two elements. Commissioned by Google. Designed to last.

  • Hard Rock Hotel Atlantic City

    Hard Rock Hotel Atlantic City

    A permanent installation for the opening of Hard Rock Hotel and Casino Atlantic City in 2018.

  • Juan Valdez Beyond Taste

    Juan Valdez Beyond Taste

    A film built on psychoacoustic science. An ode to Colombian coffee and magical realism.

  • Walk The Moon

    Walk The Moon

    Creative Direction for the What If Nothing Album package.