Overview
Created a comprehensive AI production demonstration showcasing synthetic production capabilities across multiple scenarios, products, and aesthetic approaches. Developed to prove enterprise-level AI production quality and range without client confidentiality restrictions, the work demonstrates complete workflows from concept through final delivery across diverse creative contexts.
The Challenge
Throughout 2024-2025, I've led AI-driven production creating advanced animatics and test spots for Fortune 500 clients across automotive, financial services, consumer packaged goods, pharmaceutical, and quick-service restaurant categories. This work, while proving AI production viability at enterprise scale, remains under confidentiality agreements. Enterprise teams and prospective clients needed publishable demonstration of these capabilities without client approval constraints. Most demonstrations rely on established brand equity to validate the work. The challenge was proving production quality and creative sophistication through narrative strength, technical execution, and conceptual rigor alone, while maintaining the same standards applied to confidential client work. The demonstration needed to function as both creative showcase and business development tool accessible for public presentation.
The Approach
Architected multiple narrative scenarios spanning different product categories, brand aesthetics, and creative approaches. Each scenario demonstrated specific AI production capabilities: photorealistic product visualization, lifestyle scenarios, motion design integration, and editorial-style storytelling. Built complete workflows using current-generation AI tools (Runway, Google Veo3, additional proprietary systems) to prove scalability and repeatability. Creative direction emphasized range: from minimalist luxury aesthetics to dynamic action sequences, proving the system could adapt to diverse brand requirements. Technical approach focused on production quality that would withstand scrutiny from experienced creative directors and brand strategists.
The Result
Delivered comprehensive 60-second demonstration adopted for Fortune 500 client presentations. The work was validated by a VP Creative from a major logistics company who requested it during active client meetings to demonstrate AI production capabilities to his stakeholders. The rapid-fire format (17+ scenarios in 60 seconds) demonstrates both creative range and editorial discipline, showing maximum capability proof in minimum time.
Strategic Context
This project addresses a fundamental challenge in enterprise AI adoption: clients need proof of capability before committing to new production methods. By creating work freed from client approval constraints, the demonstration provides immediate, tangible evidence of what's possible. The approach proves that synthetic production isn't just faster or cheaper, it enables creative exploration and iteration previously impossible under traditional production timelines and budgets. Created in summer 2025, this work represents the current state of enterprise AI production quality and methodology.
Credits
Creative Director & AI Production Lead: Felipe Posada
Production Entity: SuperJoy / The Martin Agency
Head of Production: Kerry Ayers
Executive Producer: Brian Fox
Production Period: July-September 2025
Tools: Runway, Google Veo3, proprietary AI production systems
Current Use: Internal showcase, client presentations, business development
Production Entity: SuperJoy / The Martin Agency
Head of Production: Kerry Ayers
Executive Producer: Brian Fox
Production Period: July-September 2025
Tools: Runway, Google Veo3, proprietary AI production systems
Current Use: Internal showcase, client presentations, business development
